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What is bounce rate and 3 magic ways to improve it

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When we want to learn to configure search engines (Seo), some terms need to be known very well, and one of those terms is bounce rate.

 

What is the bounce rate, and how can it be improved?


Bounce Rate


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What is the bounce rate?


 

Bounce Rate is one of the most important factors and statistics of our site, which we find in our calculation on Google statistics as in the form.

 

 

Rebound rate from Google Analytics

 

 

 If we want to define it, we can say that:

 

 

The percentage of visitors who enter the article and then leave without moving to another page within the site.



I'll assume you don't understand. yet. 

 

 

 We assume that it enters an article on your site with 100 visitors, 30 of these visitors liked your site and clicked on another link within the site. 

 

 

 The rest of the 70 visitors came out without pressing any link, so the bounce rate here is 70%.%. 

 

 

 I think things are clear now, and we can conclude from the definition that the smaller that xx% ratio is the better. 

 

 

 Because this indicates a larger percentage of visitors move on your site and visit several pages and this is a good indicator for Google to upload articles for the first results in search engines. 

 

 

 Now that we know what bounce rate means, now you're wondering how you can improve it? In other words, how can you reduce xx% to the lowest possible number? Let's get to know that.

 

 

How can the rate of recoil be improved, and what are the reasons for its rise?

 

 

How can I improve the rate of reflux?

 

 

 There are several main reasons for the high bounce rate, we will mention the 6 most important reasons, and how to treat those causes. 

 

 

 If you improve those causes, you will notice a significant improvement in the rebound rate and therefore an improvement for your site on search engines, the most famous of which is "Google".".

 

 

But before we start, we have to set a goal to which we are headed, and our goal here is to reduce the rebound rate, and in other words, create opportunities to make the visitor visit another page within the site before going out.

 

 

So, we know the goal now...

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1. Site speed.

 

 

Imagine with me that you entered a site and found the site takes a long time to download, what are you going to do? You will come out of the site and look for the information you want in another location. 

 

 

 Here's the problem, once the visitor clicks on the link to your article or site, here you count a visit automatically even if you do not open the page. And if the site is 

 

 

 slow to download the visitor will come out quickly without clicking on another link in your site because did not show him the page he wants because of the slowness of the site how will he click on another link!!!

 

 

 

This is one of the most important reasons that increase the rebound rate and this is a bad indicator for you, and this problem must be resolved quickly.

 

 

Solution...

 

 

  1. - Choose a quick template for your site
  2. - Click the pictures on your site is one of the most important reasons for the slowness of the site

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2. Lack of internal links

 

 

 Put yourself in the place of the visitor, if you enter to read an article to find information or a solution to a problem, and in the center of the article found a link to a similar article and in the same context of the topic you are reading, what will you do?90% you will click on the article to read it, and here we achieved the desired goal which is to browse the visitor for more than one link inside the site before

 exiting. 

 

 

 Therefore, the lack of links in your topics and articles increases the rate of recoil and this is bad, but what are the internal links? The word 

 

 

  "Any Thing” carries a link to the home page of our site, if you click on it you will go to the home page, and this is the internal link.

 

 

Solution...

 

 

  1. More than the internal links to similar articles within your site.
  2. Search the visitor to visit the home page of your site, because he will find out a lot of useful information for him

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3. Writing weakly alienates the visitor

 

 What if you entered a site to read an article, and found the style of the writer week and stuffed in words without giving you the information you are looking for? Surely you will come out quickly from the site without completing the reading, and here is less likely to visit an article or another page within the site, because you did not complete reading the main topic that you entered the site because of it

 

 

 So, the writer's poor writing style made visitors come out of the site quickly and without visiting other pages, thereby increasing the bounce rate.

 

 

Solution...

 

 

  1. Place yourself in the visitor's place and write easily and interestingly that forces the visitor to complete the reading and thus increase the chance of accessing another page
  2. Do not use the method of stuffing words and give the visitor the information he is looking for only without increasing and over-talking

 

 

 If you implement these three steps and recipes, I promise you a significant improvement in the rate of rebound and decrease of xx% to the lowest possible degree. 

 

 

 This means an improvement of your site in search engines and then an increase in visitors and then increased profit from your blog.

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What is bounce rate and 3 magic ways to improve it
Salah Mostafa

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